The electric vehicle segment of transport is growing globally as well as domestically. The EV ecosystem now commands headlines with states vying for space through aggressive EV policies and fuel prices charting a steady incline. Launches of EV products and expansion of charging networks have gained significant momentum over the past year.
However, despite these positives, EV market share currently stands less than 1 percent of India’s total vehicle sales. Among the many barriers to the slow adoption of electric vehicles in India, the lack of consumer acceptance still stands resolute. Consumer belief towards transition is likely to play a crucial and decisive role & public outreach will remain crucial to promote wider adoption of electric vehicle mobility.
To understand the convictions and barriers that are responsible for supporting and resisting India’s growing ecosystem, Clean Mobility Shift conducted a pan-India survey of over 800 respondents who are either current or prospective owners of automobiles. The findings hold important insights to comprehend the mindset driving India’s imminent shift to e-mobility.
Factors hindering large scale EV adoption in India.
- Lack of an extensive charging infrastructure network
- Range anxiety among consumers in comparison to ICE vehicles
- High upfront Cost of EVs
- Battery technology constraints - their charging time still longer than refuelling traditional vehicles
- Less awareness among consumers about EVs
- Safety challenges like EVs catching fire also deterring consumers
